Digital marketing is a skill that is in high demand. With the rise of digital marketing, there has been an increase in the need for digital marketers to hire freelancers and hire new employees.
Hiring these types of professionals can be challenging because you want someone who will do well with your company’s brand image and not just their own personal brand. That’s why it’s important to know how to hire a digital marketer before you hire one.
A digital marketing professional plays an integral role in the success of your business. They are often responsible for managing and optimizing digital marketing channels, lead generation, email campaigns, social media management, etc.
You should hire a professional who is familiar with all aspects of digital marketing because they will be well-versed in each channel’s best practices as well as its challenges. To hire an exceptional candidate you need to think about what kind of skillset you want them to have before hiring one. If you are not sure how much work goes into being a digital marketer then talk with someone who has this profession so that you can get an inside look at what it takes to do their job day-to-day.
What Does A Digital Marketing Professional Do?
A digital marketer is in charge of developing a firm’s online presence through digital channels, both paid and free.
A digital marketer is someone who helps to generate leads and enhance brand recognition by utilizing a variety of channels, including social media, search engine optimization (SEO), the company website, email marketing, content marketing, and other modern marketing tactics. A digital marketer is in charge of setting as well as monitoring digital marketing KPIs. They may function either in-house or as a marketing consultant for businesses that hire them.
How To Hire A Digital Marketing Professional
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It’s critical to figure out why you need a digital marketing professional. In essence, how your consumers view you is largely determined by your digital marketing strategy. To put it another way, the success of your firm may be decided by your marketing efforts.
We will break down the steps you need to consider when hiring a digital marketing professional.
The first thing you need to hire a digital marketer is a set of clear expectations. Digital marketing managers are involved in all aspects of digital marketing including SEO, paid advertising, and blog content creation. You should know what kind of experience your new hire will have before they even get started with the job role. Some companies hire entry-level employees without any business or industry-specific knowledge while others hire experienced marketers who can get up to speed quickly on company culture and goals.
Once you have identified how much work needs doing it’s time to think about hiring someone full-time or going for freelancers that can carry out certain tasks depending on their availability. Freelancing has become one of the popular ways businesses choose to hire digital marketing help. It can be a perfect solution for both parties as businesses hire someone on-demand and don’t have to worry about overhiring or paying extra money when they don’t need it.
On the other hand, freelancers benefit from getting paid per project instead of having set working hours which makes them feel more independent than if they were employed by one company full time. There are also many digital agencies that hire talent depending on what their clients need at the moment – e.g., social media managers, SEO experts, email marketers, etc. They usually hire people with extensive knowledge in specific areas so you may actually find out there is no single person who does everything under one roof but rather a team of specialists who work together.
If you hire a digital marketing manager, make sure they have experience with your industry and that you can trust them to take care of business while keeping your brand image intact. If the person has worked in other agencies before specializing in SEO for example, this should be definitely seen as an advantage because it means they are likely to know all the tricks of the trade.
These days many companies hire people on demand – i.e. when their clients need specific tasks done right away. It is possible someone who specializes in Social Media Marketing may offer their services only during certain hours due to family or personal circumstances, therefore, making themselves available at times when most projects hit deadlines, etc. This also allows freelancers/agencies to manage multiple projects which makes sense – you hire someone who is skilled in one particular area and when they are not working on your project, it’s their job to be freelancing for at least several other clients.
You should also consider how good the person is with deadlines. There will always be times when things get complicated or there’s a huge pressure from stakeholders so even if this happens once every couple of months, that doesn’t mean we hire somebody who can struggle under such circumstances. You need somebody who knows how to prioritize tasks and deal with problems swiftly – remember: digital marketing managers help define company culture! Also, make sure the candidate has experience in managing different types of projects (and people) since he may have multiple bosses/stakeholders involved. This way everybody is on the same page.
Skills To Look For In A Digital Marketer
A seasoned digital marketer is likely to have worked in a variety of sectors. You’ll also come across specialists who specialize in their field (and marketing is a broad topic). You should search for some, if not all, of these skills when vetting applicants depending on the job you’re looking for.
Understand The Ins And Outs of Search Engine Optimization (SEO)
SEO is a must-have skill for digital marketers. It’s one of the most important components of any digital marketing strategy and it also has to be completely managed by someone who knows what they’re doing.
Experience in Pay Per Click (PPC) Advertising Campaigns
Another crucial skill that needs to be present if you hire an expert, even more so when your goal is reaching out with paid ads. A lot can go wrong here since Google Ads are very dynamic platforms where every move counts toward achieving the desired results or not. With that said, hire somebody who understands how this works well enough but doesn’t forget about other channels like email campaigns!
Understanding Web Analytics Tools & How They Work Together/With Social Media Tools
Web Analytics is the data collected by web analytics software. This software can be either browser-based or installed on your website to track and measure how users interact with it. With this tool, digital marketers know which marketing channels are performing well for their client’s business goals so they can continue investing in those that work best while eliminating ones that don’t provide value.
The Ability To Collaborate Effectively Within a Team & Being Open to Feedback
Collaboration within teams is crucial when working with other group members because you’ll need them at some point too! So hire somebody who understands how teamwork works and thus will make sure he/she fits into the team perfectly! Also, hire someone open to feedback since there’s always something new to learn, and somebody with an open mind to learn it will be an asset for sure!
Hire Digital Marketers That Are Collaborative And Open-Minded
Digital marketing managers know which channels work best so they can continue investing in them while eliminating ones that don’t provide value. Collaboration within teams is crucial when working with other group members because you’ll need them at some point too!
So hire somebody who understands how teamwork works and thus will make sure he/she fits into the team perfectly! Also, hire someone open to feedback since there’s always something new to learn, and somebody with an open mind to learn it will be an asset for sure!
Hire A Digital Marketers Who Writes Well
A well-written digital marketing manager is a blessing for any business! They have an eye for the right tone, they know how to vary their writing styles. Let’s admit it – there are too many writers who only copy and paste stuff from somewhere else because that’s easier than thinking of something new or doing proper research. So hire someone original!
Hire Someone Passionate About The Job
The last thing you want is to hire somebody just so you can let them go in a few months’ time because this person wasn’t really into what he/she was working on. Digital marketing takes much effort and dedication but also earns good money which makes people happy to do it. That said hire someone who truly loves what she does as much as your company does.
Hire Someone With Knowledge Of The Industry You Are In
Instead of hiring a ‘jack-of-all-trades’, it’s best you hire a digital marketer who is knowledgeable of the industry you are in. You should look for a digital marketing specialist who has prior experience in the same sector as your company. This means that he/she knows how to use your marketing tactics, campaigns, and strategies to get better results for your business rather than using them on his own projects.
Hire Someone With A Creative Mindset And Skills To Back It Up
The best kind of hire is someone original! Our advice here would be to hire somebody creative because they know what works online more often than not. Digital markets can make or break things easily especially when it comes to design work, so hire somebody artistic enough but at the same time analytical enough about their artwork, not just aesthetically pleasing but also great conversions numbers-wise too. Hire people who think outside the box.
Steps To Hiring The Best Digital Marketer
Few things are more important to the success of your digital marketing campaign than finding a hire that is effective. As you begin considering how to hire a digital marketer, there are some key factors you need to be aware of.
Decide your budget: When hiring a digital marketing manager, the first task would be to hire one who is within our price range. You can start by deciding how much you want to spend on this hire and then move along from there.
Do some research: Once we know what we’re willing to spend, it’s time to do some research into finding someone that has experience in digital marketing management and more specifically with managing brand consistency for different types of clients across various platforms such as social media networks or through emails. We’ll need someone who understands branding since they will be tasked with maintaining its integrity while working on different projects for us.
Check reviews: When looking at reviews online or asking friends/colleagues about their digital marketing hire, look for three main things. First of all, they need to have experience in the field with branding and managing consistency across multiple different types of clients on various platforms. Second, they must be responsive when working with us since we’ll want someone who’s always available if needed or at least returns emails/calls within a timely manner even if it is outside of normal business hours. Lastly, check out what kind of communication style this person has so you can determine how easy it will be to work together long-term.
Do an interview: Next up is doing interviews which itself might warrant more than one meeting depending on our hire’s availability and what we’ve learned from the research phase while also considering our own schedule. We’ll want to interview them more than once and hire a digital marketing freelancer near me.
How To Recruit A Digital Marketer
Before you hire a new employee, it’s important to define the scope of their responsibilities because that will affect how they are recruited and selected for hire.
It is also key to understand what kind of experience or background you want in your candidate before starting your search process. For example: if your business needs somebody who can help attract more users through social media networks such as Facebook, Twitter, Instagram, etc., then look for someone with strong analytical skills while understanding SEO best practices would be beneficial too!
Also, remember that hiring freelancers could potentially save some money on salaries but often times agencies have better value propositions when offering high-quality content creation or a more comprehensive social media management.
Here are our suggestions on recruiting the best digital marketing professional for your company:
- Use referrals from friends and family – ask around with people who have businesses similar to yours so they can recommend someone that works well with their brands
- Check out digital marketing agencies in town – most larger agencies have divisions dedicated to recruiting talent
- Ask your current agency partners about any recommendations – usually, when working closely together with another business there’s always great synergy between gurus at both companies so why not partner up on hiring somebody? Sometimes it’s easier than finding them individually! Or maybe even hire two experts at once 🙂 Remember though: Hire slow and fire fast. You
Interview Questions To Ask A Digital Marketer
Here are the 10 most common interview questions you should ask any digital marketer.
- What do you think is the next major trend in digital marketing?
- What are your digital marketing strengths/weaknesses?
- How do you measure success? What tools do you use for measuring the KPIs and ROI of your campaigns?
- Describe to me what is involved in the process of developing an effective PPC campaign, step by step from start to finish.
- Tell me about some projects that are personal favorites which I can take as examples of how great work looks like when done right.
- If given carte blanche on our business’s social media channels would work with it first before anything else or go straight after one specific goal (i.e., awareness)? Why?
- What about working at this company appeals most?
- What makes you different from other digital marketing agencies?
- Why should I hire you instead of a freelancer or someone else who is not an agency?
- How do you monitor your work? What tools do you use for reporting data or progress etc.?
If the candidate doesn’t have at least one example to support their answer, they’re probably trying to sell themselves too hard and don’t really understand how it works. Stay away! You want somebody that can back up what they say with something tangible. If this person has been doing well for clients so far, then there’s no reason why they won’t be able to continue doing just as well on your campaign. And if by any chance the results aren’t coming out within acceptable parameters – then move on.
Knowing how to hire a digital marketer might seem tough at first, but it isn’t if you do your research. Take some time to study the fundamentals of a digital marketer’s job, consider what you want them to accomplish for your firm, and you’ll have no trouble finding the proper individual for the position.
As always, let us know if you need help. We’re here for you!