As a recruiter, it is crucial to stand out on LinkedIn. After all, it is the powerhouse of the recruitment sphere, connecting million of candidates and recruiters each day.
If you’re a recruiter, then you know that LinkedIn is essential to your success. This social media platform has over 770+ million members, and it’s estimated that new employees sourced through LinkedIn are 40% less likely to leave the company within the first 6 months.
Over 75% of people who recently changed jobs used LinkedIn to inform their career decision. So, how can you stand out on LinkedIn and connect with more qualified candidates?
Let’s dig in.
Stand Out On LinkedIn Today
Before diving in, take a step back and consider your goals. What does success look like on LinkedIn? Is it more connections? A higher number of profile views? More InMails responses? Once you know what success looks like, you can start to reverse-engineer the process and put together a plan of action.
What Is LinkedIn?
LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
It was acquired by Microsoft in December 2016 and is now a fully owned subsidiary. As of September 2021, LinkedIn has 774 million registered members from over 200 countries and territories.
Why You Should Use LinkedIn
There are several reasons you should be using LinkedIn, whether you’re looking for a job, recruiting employees, or growing your business. Here are just a few:
- LinkedIn is the world’s largest professional network with over 470 million members worldwide.
- It’s a great way to build your personal brand and network with like-minded professionals.
- LinkedIn is a powerful tool for recruiting top talent.
- You can use LinkedIn to generate leads, market your business, and build relationships with potential customers.
How Does LinkedIn Algorithm Work For Recruiters?
The LinkedIn algorithm is a large-scale operation. It aims to improve the attractiveness and repeatability of your news feed. To avoid spam and irrelevant content, LinkedIn has implemented a four-step method. It’s critical for you as a recruiter to understand this procedure if you want to optimize your profile.
First, LinkedIn analyzes your behavior. It looks at the type of content you interact with and who you interact with the most. Based on this information, LinkedIn will show you more content that is similar to what you have shown an interest in.
Second, LinkedIn looks at the behavior of everyone else on the platform. It takes into account how popular a piece of content is and how often it’s being shared. LinkedIn also looks at the behavior of the people who are sharing that content.
Third, LinkedIn looks at the relationship between you and the person who is sharing the content. If you have a strong relationship with someone, LinkedIn is more likely to show you their content.
Fourth, LinkedIn looks at the recency and frequency of your interactions with someone. The more recent and frequent your interactions are, the more likely LinkedIn is to show you their content.
Finally, LinkedIn looks at the type of content that is being shared. If it’s a long-form article or video, LinkedIn is more likely to show it to you.
So those are the five factors that LinkedIn looks at when determining what content to show you in your feed. Now let’s look at how you can use this information to hack the LinkedIn algorithm and get more eyes on your content.
20 Tips To Stand Out On LinkedIn
To make sure you’re putting your best foot forward on LinkedIn, here are 20 tips:
1 Have a strong, professional profile photo
Your profile photo is one of the first things people will see when they visit your profile, so make sure it’s a good one! Choose a close-up headshot that shows off your smile and personality.
2 Make sure your headline is interesting
Your headline is the second thing people will see, so make sure it’s something that will grab their attention. A good headline is interesting and specific, and it tells people what you do and what you’re interested in.
3 Fill out your summary
Your summary is a great place to talk about your experience, skills, and interests. Make sure to include keywords that describe what you do and what you’re looking for.
4 End your summary with a call to action (CTA)
Make sure your summary ends with a strong call to action, such as “Contact me if you’re interested in learning more about my work.” This will encourage people to reach out to you and learn more about what you do.
5 Add multimedia to your profile
LinkedIn allows you to add images, videos, and presentations to your profile. This is a great way to show off your work and give people a sense of what you’re all about.
6 Make sure your profile is up-to-date
Recruiters are more likely to contact candidates who have complete and up-to-date profiles. LinkedIn allows you to add your current position, skills, and education. You can also include links to your website or blog.
7 Use keywords in your profile
When recruiters search for candidates on LinkedIn, they use keywords. By including relevant keywords in your profile, you’ll increase the chances of showing up in search results.
8 Make sure your profile photo is professional
Your profile photo is the first thing recruiters will see when they view your profile. Make sure it’s a clear, professional headshot.
9 Include a LinkedIn Background Photo
Your background photo should be relevant to your industry and give people a sense of what you do.
10 Add projects to your experience section
In addition to listing your employment history, you can also add projects to your experience section. This is a great way to show off your skills and what you’re capable of.
11 Share your publications
If you’ve published any articles, blog posts, or whitepapers, make sure to share them on your profile. This will help you establish yourself as an expert in your field.
12 Like and comment
If you want to be seen by others, start by liking and commenting on their content. This will help you get on their radar and increase the chances of them returning the favor.
13 Use Relevant Hashtags
Hashtags are a great way to make your content more discoverable. When using hashtags, be sure to use ones that are relevant to your industry.
14 Connect with key influencers
Influencers are the people who have the most influence in your industry. By connecting with them, you’ll increase your visibility and get access to their network.
15 Join LinkedIn groups
LinkedIn groups are a great way to connect with like-minded professionals in your industry. Groups also provide an opportunity to share your content and get feedback from your peers.
16 Use LinkedIn Pulse
LinkedIn Pulse is a great way to share your original content with a wider audience. When you publish an article on LinkedIn Pulse, it has the potential to be seen by millions of people.
17 Ask for introduction
If you want to connect with someone who you’re not already connected with, ask for an introduction from a mutual connection. This is a great way to get your foot in the door and start building relationships.
18 Connect with alumni
Your alumni network is a great resource for finding job opportunities and making connections. LinkedIn makes it easy to search for alumni from your school or workplace.
19 Get endorsements
Endorsements are a great way to show off your skills and expertise. LinkedIn allows you to endorse other users for up to 50 skills.
20 Expand your network
One of the best ways to find job opportunities is to expand your network. LinkedIn allows you to connect with people all over the world. Use LinkedIn’s search tool to find potential connections.
The Takeaways …
There you have it, 20 tips to help you stand out on LinkedIn. By following these tips, you’ll be sure to make a lasting impression with recruiters and hiring managers. And who knows, maybe even land your dream job!
Do you have any other tips for standing out on LinkedIn? Share them with us via our email – firstname.lastname@example.org