Optimizing Job Postings to Maximize Engagement on Job Aggregator Websites
In today’s job market, job postings are one of the best ways to attract top talent. This is where job aggregator websites come in. Job aggregators work by pulling job listings from a variety of sources and displaying them on a single page for easy browsing. The best job aggregator sites will also provide tools that allow you to customize your posting so it can be featured prominently among other listings.
There are many job search engines out there, but not all of them offer these features or even have an advanced search function that allows for more specific searches such as location or salary range. With just a little time and effort, you can optimize your job posts to maximize engagement with qualified candidates!
What is a job aggregator?
Job aggregators are websites that allow recruiters to post job openings and candidates to look for employment in one location. Job aggregators aggregate job postings from many internet sources and present them in a searchable format (i.e., the aggregator). To put it another way, consider job aggregators to be like a search engine (i.e. Google, Bing, Yahoo, DuckDuckGo), only for job advertisements.
Why use a job aggregator?
Job aggregators, unlike job boards, which are generally industry-specific, seek to locate relevant jobs in every nook and cranny on the internet. On one hand, this implies that the quantity of information presented by job aggregators may be daunting. On the other hand, it allows for a more comprehensive employment search.
Aggregators search beyond job boards, giving candidates the chance to discover open jobs that they would not have been able to find through a more conventional job board search. One of these hiding positions might be the candidate’s perfect fit!
Here are few job aggregator tools you can use to attract your next candidate.
ZipRecruiter
With over 25 million job seekers a month checking its site, recruiting company ZipRecruiter has become a popular option for both businesses and people. Because it distributes jobs to multiple job boards rather than just one or two, it became very popular among employers as well as applicants.
Recruiters can post to over 100 job boards with a single posting, and the site’s algorithm will determine which jobs are most relevant for each user based on their profile. The tool also aggregates social media profiles from sites like Facebook, Twitter, LinkedIn, and Google+, which allows recruiters to source candidates from these platforms as well as other sources such as career pages or company career portals.
Indeed
Indeed, with its database, it is by far the most significant source of external hires in the United States. It was named responsible for 75% of all job applications and 47% of all hires in the US in 2020.
Indeed helps you quickly identify the best-fit applicant by searching resumes to locate people with particular skill sets, titles, and locations. Because it has a lot of visitors, it’s a great place for top talent. It also allows recruiters to post openings on various social media sites through one platform, saving time by sourcing from multiple sources.
LinkedIn, a well-known professional networking site, connects individuals from all corners of the world through its Job Search Tool, which allows users to locate employment possibilities. These opportunities are determined by location, industry, and LinkedIn profile information. what is LinkedIn.com known for? Recruiting professionals.
Glassdoor
When it comes to job search, Glassdoor made its name as a website where former employees leave reviews about past employers. Its job board, on the other hand, is an excellent source for many kinds of talent. According to Glassdoor, 83% of its users are presently seeking employment or are open to new possibilities. Not bad when you consider that it gets 64 million monthly visitors!
Recruitee
Recruitee is one of the most popular recruitment platforms because it has so much more to offer than a job board. Recruitee offers just about everything you’ll need to complete most hires, from start to finish. The recruiting tool may be utilized to distribute job postings on your own website and screen, as well as interact with and manage candidates all the way through the onboarding process.
SimplyHired
SimplyHired is very similar to Indeed, but SimplyHired has more add-on applications for greater social media compatibility, a mobile app, and adaptable job alerts. Recruiters may import lists from email marketing service MailChimp or send out newsletters to their target audience using the platform’s built-in campaign manager for efficient candidate outreach.
How To Optimize Your Job Posting for Job Aggregator
How can employers make sure that job aggregators find their postings in every relevant search? Here are some pointers for improving your job so it shows up on aggregators:
- Make sure you include a keyword that is relevant to your industry: selecting the proper job keyword is critical. Make sure you use the term that will be searched for most often by potential recruits. To determine which keyword has the greatest relevance and average monthly search volume for your ad, use Google’s Keyword Planner.
- Focus on the primary three keywords: job aggregators will search for your job posting based on the keywords you use. When you focus on three major keywords, job aggregators can quickly discover and rank your post at or near the top of a search result. Make sure you repeat them throughout your job post to get more exposure. Do not overuse keywords in an attempt to deceive the job aggregator (or Google); this is not genuine and will only damage your job post.
- Choose the proper location for the job: position seekers can search for jobs by region using job aggregators. As a result, you should always include your job’s location in terms of the nearest metropolitan area. For example, suppose your business is situated outside of a large city’s boundaries. Job seekers in your region are unlikely to look for work in your city, even if it is nearby. As a result, by putting your job ad in the nearest metropolis, you can be confident it will appear in the broadest possible range of relevant aggregator searches.
- Connect your job listing to the aggregators by creating an XML feed that automatically distributes information. XML feeds allow you to quickly and simply distribute all relevant data from your job posting, including keywords, location, and occupation description, to aggregators.
- Allow job aggregators to pull jobs from your career site: Allow job aggregators to access your career website as well. This will ensure that your open positions are included in aggregator searches. However, you give up some control over what information appears in aggregator searches by allowing aggregators to access your jobs. So, again, make sure your job post is optimized for job aggregator searches.
- Create job aggregator profiles: Creating job aggregator profiles on the top job aggregation sites, like Indeed and SimplyHired, will ensure that your jobs are seen by millions of potential candidates across many different countries. You can provide more information about what makes your company unique to help drive traffic to your website.
You can’t beat the power of free publicity. By optimizing your job post, you’ll increase the number of candidates who find and evaluate them. When the appropriate people discover your job post, they will almost certainly apply.
