With more than 1 billion users, TikTok is one of the most popular social networks not only among teens and young adults but also in older age groups. It is a great platform for promotion and advertising if you know what you’re doing. With so many brands jumping on this bandwagon to use TikTok marketing strategies, we wanted to give you some insight into what we’ve learned about what works best when it comes to promoting your brand on TikTok.
TikTok is the social media platform you need to be on if you want to hire the next generation of engineers, product managers, social media experts, or even marketing managers.
Social Media Recruiting on TikTok
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One of the most popular recruitment trends in recent years has been the use of social media to attract and convert candidates. The term “Social Recruiting” has even gotten a lot of attention. So, what exactly is it, and how do you #doitlikeaboss?
Simply said, social recruiting is the process of using social media platforms and websites to find, attract, and hire talent. The phrase implies a variety of strategies for utilizing (such as Facebook, Twitter, LinkedIn, TikTok, Instagram, and others) and internet sites (blogs, forums, job boards, and other examples) to discover, attract, and hire people. Recruitment marketing necessitates the use of social recruiting.
Social recruiting is not only about posting a viral video in the hopes of attracting top talent. It’s all about developing a culture and identity for your company so that when someone sees a video from you, they’ll be inspired by what you’ve accomplished as well as what their position will entail. You can use social media to develop a rapport with potential applicants and persuade them to apply for open job vacancies at your firm.
Finally, sourcing talent via social media sites is considerably less expensive than conventional approaches of recruitment (such as newspapers, podcast ads, and the use of specialized publications and paid websites).
What is TikTok
TikTok is a simple app that you may download from the App Store for both iOS and Android. Users can make short films ranging in length from 15 seconds to 60 seconds using the software. The app contains a built-in video editor, so you may add music, effects, filters, stickers, and masks to your film to make it unique and innovative. TikTok has 800 million users worldwide and is extremely popular in Asia – with 400 million active daily users just in China.
The app is available in 155 countries, including the United States. Due to political issues, the fate of the app in America right now is uncertain. Nonetheless, American users spend 45 minutes on the app every day on average and open it 8 times. Furthermore, TikTok has by far the highest social media engagement rate for posts: 9%, compared with 7% on Instagram). More than half of monthly active users in the United States are between 10 and 24 years old.
Why Use TikTok for Social Recruiting
TikTok is one of the most popular social media platforms among young people, so what better place to find new employees? For example, Coca-Cola turned its recruiting process into a game on TikTok. To join their team, users had to take part in an interactive challenge and convince them how they would promote Coke Zero – all within just 30 seconds! The company also used this platform for contests with cash prizes.
TikTok is a great place to look if you’re looking to hire new talent! With TikTok’s huge user base and what seems like endless content, there are boundless possibilities. Many businesses are starting to use TikTok as an opportunity not only to market themselves but also to scout out the next generation of employees that will be working at their companies.
After taking into consideration what works best when promoting brands on this platform, we’ve noticed some trends emerging among successful marketing strategies – one being “don’t sell.” On social media platforms such as Instagram or Facebook having too obvious advertisements can feel counter-productive because users are used to seeing what their friends have been up to, not what a company has been promoting.
In order for brands to grow and succeed on TikTok, they have to take into account what the platform is all about – showing yourself as naturally as possible. Utilize influencers who can promote your brand in a natural way that still creates interest with the audience but doesn’t feel forced or overbearing. Brands need this type of organic content because it tends to be much more effective than any kind of paid promotion could ever hope to accomplish.
By giving users what they want (inherently viral videos) you’re providing them with entertainment while simultaneously marketing your product or company. You’ll find that by doing things like asking what types of videos should be made, what types of products should be used, and what kind of content people want to see that your overall community will grow exponentially.
Talent wants to know what a company is about, how it operates, and what’s going on behind the scenes. This leads to applicants being interested in the position at your company. If a potential employee is interested in what the company does and what it needs help with, they’ll want to be a part of making that happen.
TikTok Recruiting Strategy
Here are some ways you can use TikTok for talent recruiting.
Create Fun Company Content
Create content that will get people talking about your brand and what it’s doing in the industry. Create something worth sharing! If you can make a video of yourself at work, what you do all day, or what inspired you to apply for the position – this is an excellent way to show off what makes your company special. This type of marketing on TikTok shows potential future employees just how great their life could be by working with your company because they’ll see what being part of the team looks like before even applying
If someone has already responded to one of these videos by showing interest in joining up, then they might have some questions when applying online. These are things talents want to be answered so they know if there is a match before they apply, so what’s your company culture like? What makes it different from other places that someone might have applied to instead?
Advertising on TikTok
Another effective approach to develop an audience and reach out to new people is to advertise your business on TikTok. Your ad will display as a static picture or a video for up to 3 seconds before going fullscreen. When the targeted user opens the app, it goes fullscreen for a few seconds. You instantly pique their interest this way.
The TikTok community’s lifeblood is hashtag challenges. The company-endorsed hashtag challenge appears on the Discovery page, inviting consumers to create content using the corporate hashtag and official music. People desire to be associated with your business, not simply as a consumer. That is why competitions are so popular. Prizes for the most original films might encourage viewers!
This type of marketing and engaging with audiences has proven itself as very effective because word-of-mouth advertising works extremely well when users talk about their favorite products on this social media platform.
Collaborate With An Influencer
Create a video with an influencer who has an impact on your market. For companies wanting to get involved, this is one of the simplest methods available. Simply locate the creator that will best fit your product or service. Most of the time, it’s preferable to allow influencers total creative freedom and let them produce content for you. They know their audience better than you do because they’ve spent here for more time than you have, so – what would be the best way to inform them about what you have in store?
Social media applications like TikTok will play an increasingly important role in the future of talent acquisition for your company. It has a high level of engagement, which means your postings will be seen by more individuals. This is crucial for recruiting: you want potential employees to experience what it’s like to work at this firm.