Any company with an online presence needs someone to manage its content. A content manager’s job is to ensure that all the content on a company’s website or blog is high-quality, relevant, and engaging.
Your website’s content is a reflection of your company. It’s what customers see when they visit your site, and it can make or break a sale. That’s why you need someone who is responsible for creating and managing all of the content on your site.
A content manager is responsible for creating and publishing engaging content that attracts visitors to your website. They also manage all of the content in a company’s Content Management Software (CMS), making sure that everything is up-to-date and accurate. In addition to writing and editing content, a good content manager knows how to use SEO techniques to increase web traffic.
What Does A Content Manager Do?
The role of a content manager can vary depending on the company, but typically they are responsible for creating and managing all digital content. This includes website copy, blog posts, social media updates, email newsletters, and more.
A content manager is responsible for the creation and dissemination of material, as well as content team workflow, deadlines, and budgets. The job of a content manager varies depending on corporate structure and size. A startup’s content manager could be their main marketer, while an enterprise company may have separate roles for content managers.
A content manager may assume responsibility for an editorial calendar, creating content topic plans, producing data reports, managing social media accounts, or writing long-form editorial pieces.
Content Manager Responsibilities
The content manager’s responsibilities include, but are not limited to:
- Collaborate with internal team to formulate a content strategy that meets the business’ goals
- Understand what content performs well on which channels and adjust the strategy accordingly
- Conduct keyword research to guide content creation
- Edit, proofread and improve writers’ drafts
- Ensure all-new content is free of errors, consistent in tone, style, and formatting, and optimized for search engines
- Publish blog posts, articles, ebooks, etc.
- Coordinate with designers to ensure a consistent brand image across all platforms
- Update existing content as needed (i.e., keep product pages up-to-date with new features)
- Research industry trends to ensure the company’s content is current
- Use analytics tools (e.g., Google Analytics) to track traffic and engagement metrics and report to stakeholders
- Work with social media manager(s) to ensure content is distributed across all channels
- Develop and manage editorial calendar
- Ensure compliance with the law (e.g., copyright and slander laws)
Content Manager Skills
Here are the top 5 common skills a content manager must-have
All content managers must understand Search Engineer Optimization (SEO) methodology and how to write a copy that is both user-friendly and ranks high on search engines.
They need to understand how to use keywords throughout the content without keyword stuffing, which will affect the quality of the content.
A good content manager always keeps their target audience in mind when creating new content.
They think about what type of content will appeal to their readers and what questions they might have.
Creating a Buyer Persona
A buyer persona is a semi-fictional representation of your ideal reader or customer, based on market research and real data about your existing customers.
Creating one can help you better understand your target audience and what type of content appeals to them.
Content managers need to understand content distribution channels in order to get their content seen by as many people as possible.
This includes social media, email marketing, and search engine optimization (SEO).
Content Management Systems (CMS)
Most businesses use some kind of Content Management System (CMS) to store their content. A content manager needs to be able to update and manage content in a CMS.
They should also have a good understanding of how the CMS works so that they can troubleshoot any issues that might come up.
There are many CMS on the market today, but here are a few of the more popular ones:
- WordPress – WordPress CMS is by far the most popular CMS on the internet. It is free and open-source, which means that there are a lot of people who know how to use it and can help you if you run into any problems.
- Joomla – Joomla is another popular CMS that is also free and open source.
- Drupal – Drupal is a more advanced CMS that can be used for larger websites. It is not free, but there is a 30-day trial period so you can try it out before you buy it.
Content Manager Salary
Every city and states have their own set of rules and regulations when it comes to what content manager salaries are. However, a good rule of thumb to go by is that the median salary for a content manager should be around $76,000 annually. This may vary depending on your level of experience, skillset, and what type of company you work for.
An experienced content manager’s salary can go as high as $130,000 annually. Again, this can vary depending on what city or state you live in.
The best way to find out what the average content manager salary is in your area is to do a quick Google search. You should also look at job boards such as Indeed.com to get a better understanding of what companies are paying for this position.
It’s imperative for a company that has an online presence to have a content manager. Quality clear content is what will set you apart from your competitors.
Hiring a content manager to focus on content strategy and distribution is one of the best decisions you can make for your business.