It’s a new era for employer branding – one that relies on authenticity and transparency. Gone are the days of cool office spaces, ping-pong tables, beer fridges, and other perks as a shortcut to communicating your employer brand. In this article, we will explore some social recruiting secrets which you can use to create an authentic employer brand using social media tools.
How Employer Branding Is Changing
Before COVID-19, many businesses, especially well-funded startups, have created magnificent workplace environments to attract talent. The ping-pong tables, unlimited snacks, beer fridges, unlimited vacations, and other features were used as a method of advertising their company brand.
However, as remote-first working becomes more common in today’s world, companies are now recognizing that to effectively brand themselves online, they must have an authentic approach. No more cool offices places, interesting perks like ping pong tables, or even beer fridges; what matters now is honesty and transparency on the internet, particularly through social media.
It’s not about showing off awesome office spaces; it’s about telling interesting stories about your employees and the work they do. It’s all about making and curating relevant information that tells a tale, whether it be through videos or blog entries so that people can get an idea of what it’s like to work at your organization.
And this means social recruiting has become more important than ever before as well! The way companies share their employer brand online now requires them to have active profiles on sites such as Facebook, Twitter, Instagram, LinkedIn, TikTok, Triller, and Snapchat where they can receive feedback from the public and share stories with job seekers interested in working there.
By sharing these types of authentic stories (positive ones!) employers will be able to gain followers who not only want to see what you’re up to but also actively engage with your updates because the information interests them; this results in increased brand awareness and a better employer brand.
A streamlined social recruiting process may result in more job seekers, allowing you to discover more potential employees. This can lead to more hires.
Future Of Employer Branding
Your employer brand isn’t confined to your company’s walls, despite where your employees are working. It can’t be contained within the limits of the workplace. And how they perform as members of a decentralized team is an important aspect of your corporate identity.
Employee stories are the most compelling cultural content and provide the most accurate insights into what life is like at your firm. It’s crucial material for expressing your current employer brand to convey your distributed team culture and stories of the remote employee experience. It’s genuine, and it’s happening right now.
However, when employees tell their stories remotely, it becomes more important to discover and capture them. It appears to be more difficult telling the tales of distributed team members in a meaningful, visually appealing way, but it’s not: it’s just different.
Employer Brand Storytelling Ideas
Creating stories-based content from remote workers is a solution that aligns with your employer brand and tells your company’s current narrative to job applicants and employees. There are several strategies for collecting information and telling the story.
Let’s take a look at some of the most effective methods for obtaining material from distributed team members.
Employee survey questions should elicit interesting responses. You can find out what qualities employees value in a manager, or ask the types of problems they’d like to solve at work. These answers will give you material for blog posts, social media content, video testimonials, etc.
Remote Team Snapshots
Ask team members about their typical day working on distributed teams. What are common struggles? Does everyone have office space? Do people tend to use headphones while they work remotely? How many hours do they spend coding per week? Can anyone code from home if necessary?
All these things paint a more accurate picture of remote working life than just “we’re really happy here.” People like seeing inside the lives of other people they can relate to, which is why employers need to share these types of images.
Remote Team Interviews
These are similar to team snapshots but give candidates more depth about what life would be like if they joined your company as a distributed worker. What kinds of projects do remote workers work on? How often do you meet with teammates in person? Do you have all the necessary equipment available (laptop, software, etc.) when working remotely?
This kind of content provides an opportunity for hiring managers and recruiters alike to position themselves as experts within their fields by sharing strategies that help attract top talent.”
Share Remote Work Culture Content
Examine your company’s remote work-life culture by sharing instances of how your team members interact and collaborate while working remotely. Even if you don’t currently have remote teams, candidates want to know that they’ll be able to integrate into the existing company culture during their transition from an in-office worker to a remote freelancer or contractor.
Sharing specific processes your company uses when communicating with other employees via email, phone calls, video chats, etc., allows potential hires a glimpse at what it would feel like to become part of the employer brand family.”
Company Get Together
It’s common for remote-first organizations to have annual get-togethers in the summer and winter.
These get-togethers may range from team retreat weekends to city or country-wide meetups, and provide a time for employees across the organization to connect face-to-face.
This is also an opportunity for employers to show off their company culture through these gatherings by sharing what makes working at their company so special. For instance, some companies might host volunteer opportunities where they can spend time together doing something good for others while still getting to know one another better on a personal level.
Employers should be sure that whatever type of gathering they decide upon matches their employer brand message as well as fits into the budget – nobody wants unhappy employees because your event wasn’t fun!
These occurrences are ideal for capturing employee stories and using them to generate employer brand content for your social media profiles.
Creating visuals that help employees see how they fit into a company’s culture can also be helpful when pitching their employer brand to potential hires, especially for teams who have already had success in hiring remote talent.
The future of employer branding for companies that embrace remote-first working is via social media. Whether it be Facebook, LinkedIn, or TikTok, social recruiting is the future.
Creating short, digestible employer brand content is key to getting your story out there and attracting top talent.
And remember: don’t be afraid of who you are as a company! Your culture should be seen in everything from how employees communicate with each other on Slack or Zoom to what videos they watch after work hours.
Employer branding isn’t about selling yourself; it’s about telling people why they want to work for your company–a place where every single person contributes something unique and special that makes it feel like a home away from home.